Case study
Guilty As Charged
A classic rock band of young musicians from Lincoln, playing stages from county fairs to the Whisky a Go Go. Fans want the next show, venues want to hear them, and reporters want photos and a bio they can use. We look after their site and keep it as current as the band.
- Business
- Classic rock band
- Where
- Lincoln, California
- What we run
- Website, tour dates, news and press kit
The live home page, recorded from guiltyaschargedtheband.com.Visit the live site (opens in a new tab)
What they needed
The next show, the newest single, and a press kit that is always right.
A band on the way up gets asked for the same things every week: where they play next, what they sound like, and a photo and bio for the paper or the venue.
Those answers change fast. New shows get booked, new singles come out, and every award and TV spot belongs on the press page the week it happens.
- 10
- Best Band wins on the press kit, across Lincoln, Roseville and Rocklin
- 3
- singles on the site, each with links to Spotify and Apple Music
- 6
- press and coverage cards, from TV features to headline shows
What we built
One page for fans, one page for the press.
The home page tells the band's story from the top: the next show, the music, the members, videos, photos and news. The press kit page has everything a booker or reporter asks for, in one place.
01
Tour dates near the top
The next show sits high on the home page with the date, the venue, the city, door time and a link for more information.
The site rebuilds itself every night, so a show that has passed drops off the list on its own.
02
A press kit that does the asking for them
One button downloads the whole kit: logos, photos, videos, tracks and bios. Short and long bios, hi-res photos and member photos are on the page too.
Press and coverage cards show the band's biggest moments, and a short form takes booking, press and other questions, with spam protection built in.
03
Music and video, a tap away
Each single has its cover, a player on the page and links to listen on Spotify and Apple Music.
The videos section has the music videos, a live medley and behind-the-scenes clips, all on one page.
How we run it now
New wins, new shows, new press.
The band's team tells us what has changed. We make the change, check it, and put it live. A few of the changes we have made:
Big shows
The Ride for Ryan show and the White Lion date at the Whisky went onto the press page.
New awards
When the band won Best Band again, the 2025 and 2026 wins went everywhere the awards are listed.
TV features
Their CBS Good Day Sacramento feature joined Press and Coverage.
What it means for the band
A site that keeps up with a band on the rise.
The press page stays current
Every award, show and TV spot goes up when the band sends it.
Everything a booker asks for
Bio, photos, music, video and a download of the whole kit, in one place.
Nothing to log in to
They tell us what changed. We make it and check it before it goes live.
Your turn